the ability to influence the behavior of others to get what you want is This is a topic that many people are looking for. amritsang.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, amritsang.org would like to introduce to you INVISIBLE INFLUENCE: The Hidden Forces that Shape Behavior by Jonah Berger. Following along are instructions in the video below:
Causes us to make decisions in life. We think. The answer is obvious people know know whats good for them they weigh their options and make a rational decision.
A waiter asks if youd like dessert after a meal. The answer is easy my belly isnt full i love sweets of course. Id like dessert in other words you make your own decisions.
But what if theres four other people sitting at the table with you and each of them already said no thank you when asked if they would like dessert do you change your answer. Whats happened. Here is explained by jonah berger.
Stanford. Phd. And professor of marketing at the wharton school at the university of pensilvania in his new book invisible influence the hidden forces that shape behaviour in 1951.
Solomon asch setup.
A similar experiment. Asking people which of these lines is the same as this one a b or c. Even.
Though. The answer is obvious. Many people answered c.
How could that be just like at the diner. The actual subject of the test was choosing last before him were paid actors that. Gave the same wrong answer.
C c and. C . They influenced the subject to conform just as you conformed to decline dessert nonsense.
You say thats true for others.
But not me i am free from influence. I see through the fog of external factors to make objective and powerful decisions. But jonah berger shows that these influences are often so strongly embedded in our nature.
Theyre practically impossible to resist in fact. It is not just humans. Many animals are affected by influence even cockroaches in 1969.
Robert zajonc studied the effects of a crowd on racing cockroaches the result cockroaches ran faster when being watched how amazing is that thats not all the same audience made them run slower. When robert made the race more difficult later studies showed the same happens to humans this means youre better off finding. A private spot.
When youre doing something difficult and gather around people when youre doing something easy. Jonah explains that this susceptibility to external influences isnt good or bad. If we werent able to react subconsciously to many different situations life would be very inefficient.
But if we learn how these influences affect us. We can use them to make our lives better and that of those around us how does the environment affect our actions when should we follow others influence and when should we avoid it and go the other way you can find the answers to these questions in jonahs new book and weve worked with him to present some of his most extraordinary findings in this video series on invisible influences next up mimicry differentiation and optimal distinctiveness. .
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